Music streaming fuels vinyl sales according to new research.
Icm vinyl poll.
According to a new icm poll nearly 50 of vinyl buyers are under the age of 35.
This behaviour is more pronounced for people who use ad funded streaming services such as soundcloud or youtube suggesting free access to music can actually drive sales.
Some 7 of those surveyed said they didn t even own a turntable while a further 41 said they have one but don t use it.
In a recent icm poll shared exclusively with the bbc it was discovered that 48 of people who bought vinyl in the last month have admitted they are yet to play it with 7 not even owning a turntable.
Unofficial austrian label records were pressed in hungary with black and white wrap around sleeves.
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There is a growing trend of people who purchase vinyl for collecting purposes.
Country should be marked as europe.
Some labels wrongly have imc.
We are now undoubtedly in an age of a new breed of collector.
A study found 48 of people who buy vinyl don t even listen to the records.
The label was distributed mainly in spain italy holland and austria.
Approximately 16 of people buying vinyl records are aged 18 24 and 33 are aged 25 34.
An icm poll shared with the bbc has found that half of consumers who buy a vinyl album have listened to it online first.
For german publishing company please use icm 2 for swiss cd.
Icm unlimited interviewed two representative samples of 2 050 wave 1 and 2 044 wave 2 people aged 18 living in great britain online between 11 th 13 th may wave 1 and 25 th 27 th july 2018 wave 2.
Half of consumers say they listened to an album online before buying a vinyl copy according to an icm poll shared exclusively with the bbc.
Interviews were conducted online and the results have been weighted to the profile of all adults.
According to a bbc icm poll from last year 41 per cent of people who buy vinyl have a turntable but do not use it with 7 per cent of vinyl buyers not even owning a turntable.
Streaming and vinyl clearly offer different listening experiences allowing these products to co exist.